Küresel Ürün Geliştirme ve Tasarım

Abstract

The new product development (NPD) process plays an increasingly important role in global economic competition. The competition to win business in overseas markets among product manufacturing companies operating at an international level is fierce. Hence companies located in the more established industrialized countries are now using the latest technology to maintain their trading position in the face of highly fragmented international markets, this has forced them to speed up the product development process. Thus to remain competitive within international markets, designers must be part of a global design activity. The creation of new products involves various disciplines including industrial design, marketing and manufacturing. Therefore, the process of NPD requires an awareness and understanding of the factors which influence inter-disciplinary and cross cultural-design. This paper focuses on the NPD activities of two notable consumer manufacturing industries in order to identify the characteristics of their global NPD processes and their operational requirements in an organization based across the globe. It also aims to draw the attention to the role of industrial design within the global NPD process.