Ticari Mekanlarda Enstalasyonla Yaratılan Dinamikler

Abstract

In this article, use of installation art within commercial spaces has been assessed and a review has been carried out through recent examples. As competition between companies is getting tougher, brands are seeking demand through changing procurement methods, technological improvements and diversity in presentation. Some lead by allowing their places for artistic arrangements. The goal of the research is to study the relations between brands and installation art in the axis of experiment economy and deliver the results in terms of target, construction and method. During the research, a literature scan had been done first, then images were reviewed, opinions of designers were shared and a classification has been reached. When examples are analysed, it can bee seen that such installations convey the intention to create memorable customer experiences and satisfy the need of aesthetic, symbolic and functionally fluctuating demands.