Yenilikçi Bir Üretim Modeli Olarak İtalyan Endüstri Kümeleri ve Tasarıma Dayalı İnovasyona Etkileri

Abstract

Innovation for 21st century is among the major competitiveness strategies. Whilst the classical description of the term is directly technology related, the term design-driven innovation unveils the novelty concept that is not directly related to technology but refers to new strategies capable of sustaining competitive advantage through innovations that compete through products and services that have a radical new meaning. ‘Made in Italy’ as a tag for representing the qualitative features of Italian products, is referred as a creative success model since after the Second World War. Therefore the tag ‘Made in Italy’ represents uniqueness, authenticity, creativity and innovation in design. The Italian design system is immensely characterized by the production system concentrated in specialized industrial districts. The supportive potential to trigger design and design driven innovation of the Italian industrial districts is the focal theme of this article. The article is structured as a literature review and conveys the concept of industrial clusters and districts and analyzes the Italian design system and its reciprocal relations with the production system. The research at a larger scope aims at evoking the question if the Italian model could be a design based strategic tool for Turkey, which arguably has geographical and historical similarities with Italy.