Türkiye’deki Televizyon Üreticilerinin İnovasyon Karakteristikleri Üzerine Bir İnceleme
Türkiye’deki Televizyon Üreticilerinin İnovasyon Karakteristikleri Üzerine Bir İnceleme
DOI:
https://doi.org/10.23835/tasarimkuram.414784Keywords:
Design, innovation, television industriesAbstract
The concept of innovation has been investigated in recent years, especially in terms of meaning and technology regarding the products. In these dimensions, the concepts of radicality and incrementality, which have been studied intensively in the context of technology, are also evaluated in the literature. While there are comparative studies in the literature regarding the formation of the strategic elements that enable these different dimensions to emerge, there are few studies examining which strategies are in line with specific innovation characteristics. Especially the conditions under which the meaning based innovation that is exposed by the design capabilities, has been tried to be defined by the limited number of studies. Despite these shortcomings in the literature, the ability of a firm to evaluate its ability to develop radical and incremental innovations on the axis of meaning and technology, is crucial to the formulation of product development strategies. In this context, strategic structures that can create radical and incremental innovations in terms of technology and meaning within firms, will be determined through comparative studies in the literature. Later on, the strategic structures of Turkish television producers will be evaluated with the codes obtained from comparative studies and the innovation profile of the companies in Turkey will be evaluated. In the conclusion of this study, evaluations will be made on how television producers can be positioned in terms of general innovation characteristics, and how design can be position in these firmsʼ strategies.